Can you
take another study? Sure you can! Strategy Analytics did did some probing of high speed Internet customers and found that music companies are missing out on a 650 million Euro market opportunity in Europe. By taking a survey of European broadband users across seven countries, 55 percent indicated they would pay up to 15 euros a month to download legal music files to their PCs.
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Broadband users expressed considerably more interest in downloading music files than in other broadband entertainment services. Fully 63 percent were very or somewhat interested in this, compared to 41 percent who wanted streamed movie clips and 32 percent who were interested in playing games with other PC users. In addition, the willingness to pay for music downloads was nearly three times higher than the next service, listening to streamed audio of music channels.
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James Penhune, Director of the Strategy Analytics Broadband Media and Communications service, says, "The survey data suggests that despite the widespread use of illegal peer-to-peer music services, a significant number of today's broadband users are ready to pay for legitimate services that deliver value through improved song selection, security and ease of use." Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics, Digital Consumer, Telematics, Wireless Strategies and Enabling Technologies. For more information, Visit Stategy Analytics.
Source: Music Industry News
