70% of Americans own portable entertainment devices

Over 152 million Americans which is a staggering 70 percent of the total population, carry their entertainment around with them on some sort of storage device. This is according at least to a new study conducted by the Consumer Electronics Association or CEA.

Study results indicate that listening to music and communicating with others via email are the most common activities for adults using portable entertainment devices. Some 68 percent of online adults use their devices to listen to music. Wireless phones and notebook PCs are the most common devices used to access handheld content, due in part to the wide variety of content available with these single devices. MP3 players are continuing to gain traction in the market, with household penetration at 15 percent, up from 11 percent in 2004. The CEA study found that, even though technology and media content are moving rapidly toward the digital domain, much of the content remains in physical form, such as CDs and DVDs. Less than 40 percent of online adults take advantage of digital files downloaded to portable devices directly from the Internet or PC hard drive. "Although the digital age is upon us, most mainstream consumers are really only ankle deep in the digital pool," said Koenig. "While consumers are beginning to employ digital content for portable devices, it will likely take years before electronic file folders outnumber CD and DVD cases."

This is a very interesting look at consumers and their habits in this area. To view the source in it's entirety, please visit this link over at Music Industry News.

Source: Music Industry News