A new region code tracking chip to fight piracy?

It seems that a new technology will help motion picture movie studios to fight piracy. It consists of embedding a radio transmitter chip on DVD discs enabling the player to understand if the disc is a genuine or an illegal one.

The technology, which can also be used for Blu-Ray and HD-DVD discs, will allow movie studios to remotely track individual discs as they travel from factories to retail shelves to consumers' homes.

Home DVD players will eventually be able to check on the chip embedded in a disc, and refuse to play discs which are copied or played in the 'wrong' geographical region, the companies behind the technology expect.

I still don't understand why studios don't want people being able to play movies from a different region. If, for example, an Italian person works in USA, and he/she still wants to watch movies bought in Italy, regional codes don't allow this. I can understand that studios will be very happy if that person will purchase more movies, but I'm sure that this is not an acceptable option for that person 😉

Now with Blu-ray and HD-DVD,  studios want to add additional difficulty to end-consumers. I wonder how much time is necessary for the studios to understand that the only way to eliminate piracy is lowering prices. 😉

The entire story can be read in the original article here.

Source: vnunet.com

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