Acquisition part of brand-building plan, says BenQ

March 3, 2006

D4rk0n3 used our news submit to tell us about this strategy statement from BenQ he spotted over at
DigiTimes. BenQ sure has made a name for itself with a lot of CD Freaks members
and a positive one at that! While the following quote may be the long term
strategy for the company, to acquire additional product lines, for many here,
quality is the most important aspect for the optical drive products we decide to
buy. A combination of quality and speed is even better!

BenQ's
acquisition of Siemen's mobile phone unit and its sponsorship of Euro
Soccer 2004 have been carried out within the brand image-building plan,
though the company did not pinpoint any specific acquisition targets while
formulating the plan, Wang stated.

BenQ foresaw the need to establish its own brand name when it
was spun off from Acer in 2000, realizing that only branded vendors can
reach end-users and eventually grab market share, whereas the business of
an OEM maker would be affected drastically by the ups and downs of its
clients, Wang indicated.

In addition, BenQ had been planning to become a branded vendor
of fashionable digital products since 2001, as it saw an ongoing trend in
the convergence of information technology and consumer electronics
products, Wang added.

Those interested in reading more about the long term
business plan BenQ had laid out for itself, can head on over to DigiTimes to read the article in it's entirety at the
source.

Source: DigiTimes