GristyMcFisty used our news submit to tell us that the Chinese alternative to the DVD is not catching on. Known as the Enhanced Versatile Disc or EVD, this was a concept devised to help eliminate royalty payments and thereby reduce manufacturing costs. Apparently,there are enough alternative formats already and this is causing EVD to struggle for acceptance.
 Several Chinese manufacturers had already launched EVD-based players to compete with the DVD player platform, with Shinco Electronic introducing its first EVD player in November 2003 and Sichuan Changhong, SVA and Amoi Electronics following later. However, China's domestic market response to EVD players has not been as positive as originally expected as prices are not competitive with foreign brands, and many local makers of DVD players are not willing to adopt the EVD format. In addition, two other competing DVD formats have been developed in the China market, HVD (high-definition versatile disc) and HDV (high-definition digital video).Taiwan's FVD could also be a strong competitor in the China market, based on its certification from the DVD Forum and support from Microsoft, stated Der-ray Huang, deputy director of Opto-Electronics & Systems Laboratories at the Taiwan-based Industrial Technology Research Institute (ITRI). |
A few months ago, China's Ministry of Information Industry declared EVD was going to become the official DVD technology standard of China within one month. I guess that even with government backing, it is still a consumers market. Make a good product at a good price and people will buy it. Make a bad one and even government policy and ridiculously low labor rates can not insure success.
Source: DigiTimes
