This news from Mac World says that Apples going to give us some high definition goodies later this summer. What sets this codec apart is it's scalable. It can be used in everything from a 3G phone to HD.
Apple's director of QuickTime product marketing Frank Casanova told MacCentral: "With its ability to encode content for so many media, there are many uses for H.264 in the everyday things we do today, including DVD movies, cable television providers, on-demand television in hotels and next-generation cellular telephones. H.264 is clearly going to take over. It will be the most significant video codec that we have ever seen introduced from a quality and efficiency standpoint." Apple's senior vice president of worldwide product marketing Philip Schiller said: "Apple is firmly behind H.264 because it delivers superb quality digital video and is based on open standards that no single company controls. QuickTime 6 has already topped 250 million downloads, making it one of the most successful media standards ever, and we will be adding support for H.264 to QuickTime next year." |
Whooboy, Casanova is damn near vibrating he is so excited. Time will tell if this new compression scheme is capable of world domination. What do you think?
Source: Mac World
