Avex surpasses 30 million Macrovision protected music CDs in Japan

Submitted by Webitpr:


SANTA CLARA, Calif. '” September 2, 2003 '” Macrovision Corporation (Nasdaq:
MVSN), the world's leading developer and vendor of content protection and
security technologies and Avex Inc. of Japan announced today that Avex had now
encoded over 30 million music CDs in Japan using Macrovision's copy protection.

 
Macrovision produces 'dual session" music CDs that contain both
Red Book audio files, which play on traditional music playback devices and car
stereos, and 'second session" data files that can be played on a consumer's PC.
Macrovision's CDS technology prevents the ripping of the audio files and
inhibits unauthorized file sharing and CD burning.


'Macrovision's CD copy protection has been very effective in protecting the
content that we have worked so hard to create," said Mr. Tatsumi Yoda, chairman
of Avex. 'We look forward to continuing to work closely with Macrovision in the
years to come, to expand the music entertainment world by implementing the
latest CDS technologies."


'We awarded Avex Macrovision's version of the triple platinum CD for copy
protecting 30 million CDs in Japan, an important milestone in the development of
CD copy protection," said Bill Krepick, CEO of Macrovision Corporation, during a
recent visit to Tokyo. 'Avex has been consistently a key partner with
Macrovision as we have developed our technology. They have helped to make Japan
a world leader in adopting music CD copy protection." 


Macrovision is currently manufacturing CDS-protected discs with the 5 major
record companies in Europe, Asia, Australia, and Latin America. Macrovision
continues to develop and refine dual session solutions that will be compatible
with Microsoft and other third party DRM vendors. Worldwide, CDS copy protection
has been used to protect over 120 million music CDs to date.


About Macrovision


Macrovision develops and markets digital rights management ('DRM"), copy
protection, and electronic license management technologies for the video, music
and software markets. For the past 15 years, Macrovision has been the trusted
partner in copy protection and rights management for the entertainment industry.
Macrovision has worked with the leading content companies worldwide to develop
and deploy technologies that serve the interests of the both rights holders and
consumers, delivering solutions which provide an optimum balance between
effectiveness and playability. In addition to music CDs, Macrovision's copy
protection and rights management technologies have been utilized on over 6
billion DVDs and VHS cassettes, and over 200 million PC CD-ROMs.


Macrovision has its corporate headquarters in Santa Clara, California, with
international offices in London, Frankfurt, Tel Aviv, Tokyo, Hong Kong, Taipei
and Seoul.


Macrovision and CDS are registered trademarks or trademarks of Macrovision
Corporation.

Source: Webitpr

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