Many US high-def fans who rushed out to buy Iron Man on Blu-ray this week were forced to wait up to an hour before the movie would play as the disc attempted to download interactive content.
Iron Man's BD-Live features insisted on downloading an interactive quiz from the internet before the movie would start, but Paramount's BD-Live servers buckled under the load. The work around was to change the BD-Live settings from Auto to Confirm, or disconnect the player from the internet.
After heavily publicising Iron Man's use of BD-Live, Paramount responded to the situation by adding extra servers to handle to load. It also issued the following statement;
"The Iron Man Blu-ray went on sale Tuesday and due to the overwhelming popularity of the release an unprecedented demand was placed on the BD-Live connection."
"The disc represents a truly state-of-the art Blu-ray presentation with a first of its kind BD-Live application. As such, the heavy amount of traffic strained the servers due to so many people heading to the same destination. The bandwidth capacity was increased in preparation for the release but the demand exceeded all expectations so capacity was expanded dramatically last night and local servers were established worldwide to accommodate all the fans."
"The issue should be completely resolved but if anyone experiences a brief traffic jam, we have provided consumers with a menu option during disc startup that allows them to go directly to the movie main menu or continue to download the BD-Live features."
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