In an effort to lure former customers that know how to get their music at next to nothing, tech savvy German music fans will soon be given a choice on their next CD purchase. Music giant Bertelsmann (BMG) is planning on the launch of a three tier pricing system next month. Here's the details.
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The "normal" version, with full cover and notes, will cost €12.99, down from the current average price of €16.99 and there will also be a luxury, often limited, edition priced at €17.99 that will have a DVD component and remixes as extras. |
Here is some icing on the cake and we need to not jeer but admire what this gentleman has to say. Maarten Steinkamp, head of BMG Germany: "We must finally become customer friendly and offer music fans a broad choice. The music industry has sat motionless on its backside for far too long," said Mr Steinkamp.
That took some guts to say that. By the way, Sony is going to try something similar this fall.
Source: Money Telegraph
