BitTorrent announced that they are partnering with with both major and independent studios to gather and distribute legal content for either a subscription or per-video fee. With all the controversy surrounding BitTorrent as of late, you have to give Warner Bros. credit for getting the ball rolling in signing the licensing deal two months ago. Now that independent studios are jumping on the bandwagon, only time will tell if BitTorrent actually takes off as a distribution system for legal content and if the quality of this content will be such that customers are willing to pay for it.
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The deal comes two months after BitTorrent announced a groundbreaking deal with Warner Bros. Entertainment Group, the first major entertainment company to embrace its controversial distribution system. "This shows that BitTorrent is an aggregator of content outside the major movie studios," said Ashwin Navin, BitTorrent's co-founder and president. "We'll be able to offer consumers a subscription service that will be comprehensive." Once distrustful of peer-to-peer technologies, Hollywood studios appear more willing to partner with companies such as BitTorrent and video-sharing site Guba.com, which last month partnered with Warner Bros. to distribute movie titles. BitTorrent, widely used to both legally and illegally swap copies of copyright movies, has been aiming to turn its technology into a tool used for legal services. |
Still the question remains: What type of DRM will we be subjected to next? The types of restrictions put on the downloaded content will probably play an important role in the successes or failures of this marketing venture. Read the full article here and discuss in the CD Freaks Music Download, Peer to Peer (P2P) & Legal Issues Forum.
Source: C|Net News
