CMC and HP create synergy for product distribution abroad

Dismembered Ninja used our news submit to tell us (ouch, what a nick!-Ed.)
that HP, who's motto is "Invent!", just joined
forces with CMC Magnetics Corporation,
a well known manufacturer of DVD
and CD optical discs. The agreement is for CMC to market and distribute
HP-branded DVD and CD products in Europe, the Middle East, and Africa (EMEA). HP
hopes to provide more of their products to complement its CD and DVD drive
offerings and to reduce costs simultaneously. As everyone here knows, the profit
margin for these type items is razor thin, so this could be a coup for HP and CMC.


Through this arrangement, CMC Magnetics has become an authorized agent to ship DVD and CD disc products in EMEA under the HP brand. CMC Magnetics will have the responsibility for all aspects of bringing CD & DVD media products to the consumer and commercial marketplace. CMC will manufacture, qualify, market, support and distribute HP-branded CD and DVD products under HP"s strict quality and branding standards.


HP will
participate in customer meetings and will test and qualify all optical
disc product lines to ensure high-quality products, and HP will continue
to invest in research and development and provide intellectual property
for future products. CMC will use its own established channel to
distribute HP-branded CD and DVD disc products in EMEA. The first products
through the agreement with CMC Magnetics has been already launched
throughout Europe in spring 2005.

There is a bit more
information that can be found over at News Fox
if you're
interested.

Source: News Fox

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