Brilliant new flying
apparatus, the FlyaDISC™, has taken CD and DVD based promotional media to new
heights with its unique ability to keep discs out of the trash and in the hands
of consumers.
Designed to be safely thrown into
crowds at sporting events, concerts, trade-shows and the like, FlyaDISC is a
soft and safe protective rim designed to fit around a CD or DVD, creating
packaging that also serves as a superb airfoil. The result is an unmatched ability to
penetrate any target audience and amazing retention rates.
According to California based
FlyaDISC, Inc., 'Again and again we
saw consumers catching clients' CDs packaged in the FlyaDISC and not letting
go. They hold on to the CD, take it
home, pop the discs into their computers, and actually look at the marketing
material as opposed to throwing it in the trash."
Ryan Wilcoxson, media director for
CabbageCreative, said, 'From a marketing standpoint, the trick is always
getting the target audience to look at or use the materials they receive. Packaging their CD in the FlyaDISC has
made the advertising that much more fun, interesting and unique…in return making
retention and effectiveness that much higher."
Although it's
built to fly, promoters mailing or handing out their CDs or DVDs packaged in the
FlyaDISC are also enjoying soaring success. Volunteers with John Kerry's
presidential campaign handed out the Senator's promotional CD-ROM in FlyaDISCs
to thousands of voters leading up to the pivotal
New
Hampshire primary in
which Kerry finished well ahead of the pack. Now those CD-ROMs and the FlyaDISC are
showing up on eBAY (www.ebay.com) auctions as
sought-after collectibles.
Source: CabbageCreative.com
