Netscape is rebranding itself as a content provider. The software company, which became part of AOL-Time Warner in 1999, has announced plans to become the centre for the group's massive media properties, including CNN, Time magazines and Warner Music Group. In an interview with Reuters, director Jim Bankoff said: "The browser is the crown jewel. However, six months from now, you won't consider Netscape to be a browser company." The move towards the media centre can perhaps be indicated by the Netscape toolbar that appears at the top of the Time Warner sites.
The company lost the battle for browser supremacy when last year's launch of Netscape 6 was slammed by critics, while Microsoft's Internet Explorer became even more popular. Netscape isn't abandoning the browser market altogether, though. Netscape's director of browser product marketing Sol Golfarb, told Wired News that the company is "absolutely committed to continuing development of the browser on an ongoing basis, both as a standalone browser and an embeddable solution, " adding that Netscape 6 was "the right product at the right time."
In other words Microsoft's Internet Explorer is far greater than Netscape (I think), so now Netscape has to aim at something else.
Source: Netscape
