China may unleash EVD players in next couple weeks

According Jane Chen, Shanghai Daily News, she writes that we will soon be able to see production units in the market for the EVD. Chinas' proprietary enhanced DVD format. This product has 5 times the resolution of present day DVD, yet is backwards compatible with DVD and is royalty free. It spells competition for us the consumer and throws a hardball at the present gaggle of contenders.

A month after taking the nation's lead to unveil its Enhanced Versatile Disk (EVD) players, Shanghai General Electronic Digital Technology Co Ltd will start to market the first 10,000 SVA-branded products in two weeks at a price around 2,000 yuan (US$ 242), the company announced yesterday at the opening ceremony of Shanghai Shopping Festival.

The sale, nationwide in Beijing, Shanghai, Guangzhou and Shenzhen as well as the Yangtze Delta cities of Nanjing, Hangzhou and Ningbo, is one month behind of SVA's schedule earlier announced.

Part of the local shopping festival programs, the EVD player supply in Shanghai will be availed at key local supermarkets, department stores and home appliance retailers, today's Youth Daily reported.

Market analysts show full confidence in market prospect for the all-China-patent EVD technology, betting the EVD players will soon replace DVD players with Chinese households.

If so, it will provide a strong remedy for the country's DVD industry, which is harassed by hefty patent charges slapped by DVD technology's overseas patent owners, they say.

Wang Lijun, supervisor of SVA's advertising department said SVA has arranged more than 400 types of EVD disks of domestic and Hong Kong produced movies as well as concerts of overseas pop stars. "What's more, EVD technology is compatible with DVD and VCD technologies so that people can play DVDs and VCDs on their EVD players," Wang added.

Source: English East Day

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