Creative Labs Chief Executive Officer Sim Wong Hoo let it slip in Singapore that a $100 million dollar marketing war is about to commence against Apples venerable iPod. The CEO proclaimed to all those that were within earshot: "The MP3 war has started and I am the one who has declared war".
| Sim's comments came at a recent press event to celebrate the release of Creative's Zen Micro, a 5GB portable music player, according to a recent Reuters report. Creative in 2005 hopes to displace Apple as the top seller of MP3 players worldwide. Creative already has a wide array of portable digital music players that use hard disk drives, MicroDrives and flash storage. The company's players come in a large assortment of form factors and capabilities. Despite that, Creative has suffered as Apple has taken a larger chunk of the digital music market with its iPod and iPod mini devices. |
Well this ought to be interesting. But I don't think 100 million dollars is what it takes to knock the iPod of it's perch. It's going to take a better product. Meanwhile, we can all grab a bag of popcorn and watch the action!
Source: Yahoo!
