The SuperAudioCD and
DVD-Audio race has now received a new impulse as the DVD-Audio camp has
announced a marketing council to promote the DVD-Audio format. While both
formats are aiming to become the follow up of the current audio CD, the
SuperAudio CD seemed to be much better marketed. Sony and Philips who are behind
this format know very well how to introduce new products to the masses and have
succeeded many times.
Now DVD-Audio has noted their lack of marketing
could make a difference on long term and they will try to improve their
marketing efforts. The difference between the two camps is very clear if you
read this quote from an editor of HighFidelityReview.com:
disparity between the two camps has been clear to myself and other industry commentators for some time. For example, here at High Fidelity Review we have to obtain each individual DVD-Audio review sample from the label responsible '“ and some simply ignore our requests. Conversely, Sony, Philips and their subsidiaries around the world are happy to send huge boxes of discs from many different labels. The situation is also mirrored when it comes to obtaining the material used in some of our news stories; a recent request to the DVD-Audio press department at Dolby Laboratories for a statement following the passing of the five hundred-title milestone (something you would think they would be eager to talk about) simply went unanswered. Most SACD news comes to us, whereas with the exception of 5.1 Entertainment, WMG and TACET, we have to go out hunting for DVD-Audio stories. |
The council consists of Warner Music Group, BMG, EMI
Recorded Music, 5.1 Entertainment Group, their subsidiary Silverline Records,
Meridian Audio, Dolby Laboratories and Panasonic MEI. More information can be
found here.
Source: HifiReview.com
