Did Apple beat Blu-ray and HD DVD?

Overlooking 2007 everybody is concluding different things. HD DVD titles were released in April 2006, followed by Blu-ray in June of the same year. After selling 20 months HD DVD sold a total of 2.5 million movies. Blu-ray did better by selling 6 million movies in 18 months.

In September 2006 Apple started selling movies trough their iTunes store and this month they announced their sales figures. In a total of 15 months Apple sold 7 million movies... Did they defeat both high-definition formats?

MacDailyNews states that Apple iTunes 'outsell HD DVD and Blu-ray titles'. What they are actually doing is comparing non-HD with HD movies... Can we state that comparing these parties is not significant?

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