Disney wants to replace Happy Meals with media players

Files for fries... At the New York Times, they have discovered a patent application by Disney, that describes the concept of McDonalds Happy Meal toys being replaced by portable media players, that can hold Disney movies, music, games or photos. The idea is the more you eat, the more files you "earn".

The plan could work something like this: A customer enters a restaurant and buys a meal, receiving the portable media player and an electronic code that authorizes a partial download of a movie, video or other media file, which can be downloaded while in the restaurant, according to a United States Patent and Trademark Office application filed by Disney. Then, with each subsequent return, the customer earns more downloadable data, eventually getting an entire movie or game.

Earning a large file, like a movie, might require five trips - a compelling incentive for a customer to return to the restaurant.

"The reward for eating at a restaurant, for example, could be the automatic downloading of a segment of a movie or the like, or a short animated clip or cartoon," according to the patent application. While the application mentions McDonald's as a potential restaurant partner, such a device could apparently be licensed to other restaurants or businesses as well.

You may have read last week of the Dublin study, Fat Ass: Rear End Injections Fall Short, that indicates people are getting so heavy (I struggle to keep my weight down) that hypodermic needles are no longer of sufficient length to penetrate the fat in our backsides to hit muscle with needed medication! This is all we need now, a reward system enticing children to eat more, just so they can see another episode of classic cartoon favorites. It's creepy!

Source: The New York Times

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