Last year Walt Dinsey came with the Disney Magical Blu-ray tour. The tour seems to go to seven more cities in North America. It aims to educate me and you about the 'amazing capabilities' of Blu-ray.
Disney's demonstrations will be given through hands-on kiosks, interactive presentations and a theater. At the theater consumers can experience all the posibilities starting in Toronto last Thursday. Main goal behind these presentations is awareness around the product, and 'buzz'.
Secondly it gives context to the Blu-ray product, since many still don't know what it is.
