This is a
surprise I guess. Even when films never see the theater, and go straight to
video, these products are becoming a big hit with folks watching movies at home.
Obviously, this helps the retailers and they are are seeing a nice boost in their bottom lines, even those charging a flat fee like Blockbuster and Netflix. Nothing wrong with that, as long as prices can stay low, we're winners too!
DVD premieres regularly bring in revenue upward of three times what store owners pay to order the titles. Under VBG's 2-year-old DVD premiere promotion, stores can select up to a dozen such titles for display in separate sections. Also, VBG regularly passes out to customers a magazine devoted to the latest DVD premieres. that direct-to-video titles might not be megahits, but they had a lot more profitability," Engen said. "[These titles] aren't something you can find in every place. A lot of people take pride when they find that little gem of a movie that they can tell all their neighbors about." |
Oddly, some of these sequels don't have the same big
names in them that the originals had, but even so we can see that people are
renting them. Blockbuster says that since they started their monthly flat fee promotion, customers are flocking to these type films as they are ready to risk picking up a bad film now as it doesn't cost them any more.
I know of a few titles that I liked that were not megahits in the theater,
"The Gods Must Be Crazy" comes to mind and even the "Englishman That Went Up a
Hill and Came Down a Mountain" was a great film. If you would like to check out
the best deals in movie rentals for your neck of the woods, take a look
here.
Source: Video Business
