Submitted by Webitpr:
Macrovision Corporation, leading provider of copy protection and digitalrights management technologies today announced that it will provide Premiere
Fernsehen GmbH & Co. KG ('Premiere"), Germany's primary pay-TV operator with
video copy protection on all its pay-per-view movie channels. Premiere's
pay-per-view offerings, shown on PREMIERE DIREKT, include exclusive films that
subscribers can order around the clock on a once-off basis, with Hollywood
blockbusters shown up to 18 months prior to their free-TV screening. Subscribers
can choose among some 30 films a month on three different channels. In choosing
Macrovision, Premiere has followed recommendations of the licensing movie
companies to protect their intellectual property. The scale of this multi-year
contract represents a major step forward for Macrovision in the European TV
market.
Speaking on behalf of Macrovision, Martin Brooker,
Director of EMEA Sales stated, 'We are delighted that we have been able to win
one of Europe's major TV Broadcasters. The multi-year agreement reflects a major
commitment from both parties to work together as this dynamic market sector
grows."
While Macrovision already has considerable presence
in the pay-TV marketplace, this contract is particularly significant because of
the scale of the German pay-TV market within Europe.
Macrovision's technology enables consumers to view
programs but prevents unauthorized recording of copy-protected content via
videocassette recorders, hard drive recorders (DVRs), DVD recorders and
compliant home media center PCs. It is a market proven, highly effective system
for protecting digital content. Macrovision's copy protection is widely deployed
worldwide in digital set-top boxes, as well as in almost all consumer electronic
devices for video playback. In addition to its technical effectiveness and
widespread hardware compliance programs, Macrovision's technology is supported
by law under the auspices of the recently introduced European Copyright
Directive, as copy protection circumvention devices or technology are illegal
under the law.
About
Macrovision
Macrovision develops and markets digital rights management ('DRM"),
copy protection and electronic licence management technologies for the video,
music and software markets. For the past 15 years, Macrovision has been the
trusted partner in copy protection and rights management for the entertainment
industry. Macrovision has worked in partnership with the leading content
companies and consumer electronics and PC manufacturers worldwide to develop and
deploy technologies that serve the interests of both the rights holders and
consumers, delivering solutions which provide an optimum balance between
effectiveness and playability. Macrovision's copy protection and rights
management technologies have been utilized on over 110 million digital set-top
boxes and over 6 billion CDs, DVDs and VHS cassettes.
Macrovision has its corporate headquarters in Santa
Clara, California, with international offices in London, Frankfurt, Tel Aviv,
Tokyo, Hong Kong, Taipei and Seoul. Macrovision can be found on the Internet at
www.macrovision.com
Macrovision is a registered trademark of
Macrovision Corporation.
About
Premiere
Premiere is the leading pay-TV operator in
Germany and Austria. Currently, a total of over seven million viewers in over
2.8 million households receive Germany's finest television. As an independent
media group, Premiere sees itself as the third force in German commercial
television, along with the two other major broadcasters. The shareholders of the
pay-TV operator are the Permira investment group (54.76 %), Premiere's CEO Dr.
Georg Kofler (20.46%), the Bayerische Landesbank and the HypoVereinsbank (10.0%
each), the Bank fé¼r Arbeit und Wirtschaft from Austria (BAWAG 3.5%) as well as
the two Premiere management board members Michael Bé¶rnicke and Hans Seger (0.64%
each). The headquarters of the company, which employs some 1,900 people, are
located in Munich, Germany.
Source: webitpr
