HD-DVD responds to Blu-ray's announcement of using AACS

Within a
very short time of Blu-ray announcing its decision to take on AACS for its anti-piracy measure, Toshiba's HD DVD Promotion Division advisor responded saying that HD DVD's content protection provides the highest level of advanced copy protection that suits the needs of consumers and content providers.  He also mentioned that Blu-ray's announcement should not cause confusion and that the major movie studios have already announced support for the HD DVD format as well as scheduled movie launches on HD DVD.

The advisor announced that HD DVD's Promotion Division will continue trying to promote their format as well as aim to eventually end with a single format in order to benefit both consumers and industries who are concerned about having two formats.

'Today's announcement by the BD Group should not confuse anyone - HD DVD's content protection system provides the highest level of advanced copy protection to meet content owner's needs and the rigors of consumer demand. This is one reason why many major film studios and IT leaders have announced their support for the HD DVD format.

The AACS system to be used by HD DVD provides the most advanced content protection yet devised: a synthesis of high level security, including renewability, proven reliability, cost effectiveness and flexibility, as well as superior implementation in real-world devices.

This reminds me of the attack HD DVD made when Fox decided to take on
Blu-ray.
  As both formats are going to launch in the end, in my opinion the movie studios should just take on both formats and then let the consumer decide on which one to go for.  At present, no matter which format a consumer would go for, they would still lose out if some of the movie studios stick only to one format and another portion sticks only with the other format.  At this stage, it seems HD DVD is using its AAC copy protection measures in order to win over the movie studios (who are very concerned about fighting off piracy), even though Blu-ray has now taken on this same copy protection system.

Feel free to discuss about HD DVD and Blu-ray in our Satellite, HD-TV, Blu-ray and HD-DVD Forum.  To learn more about both formats, see our article on Blu-ray vs. HD-DVD.

Source: Designtechnica

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