As reported earlier, Target has decided to carry a Sony Blu-ray player for its only high-definition player this holiday season. This has prompted comments from Ken Graffeo, co-president of the North American HD DVD Promotional Group, who has pointed out that this is just a merchandise decision, not an endorsement of either format.
“All they are announcing is they are merchandising an endcap with Blu-ray, which is normal merchandising at any retailer. Just like HD DVD has a dedicated endcap at Best Buy, and a dedicated endcap at Circuit City, and dedicated space and fixturing at Wal-mart.”
Target has noted that while this is their choice for HD hardware, they will continue to carry software in both formats. They seem to have missed out on the fact that the HD DVD players are currently cheaper. Maybe their customers will help a bit and point this out when they buy elsewhere.
Users and retailers are getting tired of waiting for any resolution to this mess, and most have no real interest in either format as sales of DVDs are slowing down and declining. Dual format players are the only resolution.
