Forbes has an interesting story on how Sony not just won the Blu-ray vs. HD DVD war but also changed parts of its business for the better thanks to it. The article mentions the moves from Toshiba and how Sony execs responded to it. Before, Sony divisions were not really helpful to eachother, to say the least, but the format war brought them together.
The article mentions how Sony gained support from movie studios and retailers and how it promoted Blu-ray through its own divisions. If you are curious about all Sony did, then head over to Forbes to read the entire article.
