Hulu's reasons for clashing with content partners

Hulu, the video viewing web site with a large video content catalog, has been in the news the past couple of weeks for all of the wrong reasons.

Hulu and its content partners have requested Boxee pull the Hulu player from Boxee, while also pulling content from TV.com.

Although there have been a number of reasons why Hulu may have requested content be pulled from Boxee and TV.com, it seems that each side seems to have a different story to tell.  Hulu said its content partners wanted all content removed from Boxee, with company officials saying it wasn't their decision.


"Hulu is getting more and more powerful every day," Forrester Research analyst James McQuivey wrote in his official blog.  "It's because Hulu gives people the thing they want most: easy access to top TV shows.  But with great power comes great responsibility, at least in the mind of TV execs who suspect that Hulu will eventually erode their TV business."

As the global economy worsens and advertisers tighten their belts, the people who supported online video are now re-thinking their decision -- and Hulu, as the premier video web site, is suffering.

"All of this is part of something I call the coming online video backlash.  It's going to take this whole year, and it's going to inspire a lot of hasty moves on the part of TV executives to pull previously available content.  And consumers are going to hate it."

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