Indie movies didn't find their way in the HD market yet. Now that the format war is over many indie developers and studios believe now is the time to ramp up its high-def releases. Indie developers have been looking for ways to get into the Blu-ray market as cost-effective as possible, now that they don't have to choose between formats the chances to produce efficient have increased.
According to Video Business indie developer Image Entertainment will double its product to twenty titles in 2008. It seems that these developers believe it's now or never. “I just think in the same way that we were involved early on with DVD, this is the way of the future in packaged goods,” says Garrett Lee, senior VP of product development at Image to Video Business. Besides hoping to attain some market share, indie developers like Image jump in unmined territory. None of the major studios started offering concerts on Blu-ray, so this Summer, Image plans to introduce five.
Other 'indies' like Tartan already think they are succesful in the high-def market. Currently their newest release, Oldboy, is a top-seller. By reducing production costs and trumping its entire DVD-line, they believe Blu-ray will bring them glory. “Starting in the new year, as HD DVD was dying, there was less clutter, and the Oldboy version began outselling its standard DVD version,” says Tony Borg, President at Tartan.
