After having champagne at the Iomega booth during last month's CeBIT we were not expecting Tuesday's news from data storage provider EMC. The company acquired Iomega for $213 million, which expands EMC's offerings targeting small businesses and consumers.
Earlier this year Iomega said 'no' against a $178 million bid from EMC, but on Tuesday EMC opened all registers. EMC mainly targets corporate clients, but now that Iomega is part of the team the company is now targeting consumers and small businesses too. "In addition to industry-leading products and a household consumer brand, Iomega brings to EMC a deep knowledge of and established business practices for servicing consumers and small businesses," said Joe Tucci, EMC's chairman, president and chief executive.
Probably Iomega is now enjoying a few champagnes (again) and personally I don't know why we are not invited. 😉
