A study of KPMG, one of the leading tax, assurance and financial consulting companies has revelead that media companies are currently to much investigating content protection systems instead of finding new businessmodels that might attract new costumers.
Most of the companies are currently looking in how to better protect their content instead of looking to alternatives. The study also notes that the content should first be valued properly.
Still, the KPMG study that polled some 40 top executives from major players to smaller independent producers and Web firms found the media executives focus on encryption software and other technologies to thwart pirates, instead of looking for ways to beat the pirates to the consumer pocketbook. |
The study found that some 81 percent of the executives relied on encryption to prevent piracy, but Steel argued that the pirates will always exist.
"The next stage of encryption just means it will take a hacker a couple of days longer," to crack software codes and make digital copies of material.
She pointed to the home video industry that as far back as 20 years ago was battling video pirates, but the media firms found ways to profit from video in spite of the pirates.
Steel said that in order to build new business models, the companies' digital content must first be valued properly.
Source: Yahoo.com
