With LCD losing popularity day-by-day and some even calling the product a rip-off, now the LCD TV Association plans to launch a GreenTV Program. The LCD TV Association is a trade organisation that exists to help the entire LCD supply chain, and recently started their newest green campaign to reduce power consumption and raise consumer awareness. With the OLED market slowly growing, and the LCD market losing popularity in several news items, the association wants to give the TV a green look and feel.
"We believe LCD TVs already consume the least energy to build, use and dispose of, but we want to make them even better in the future and have a lighter 'carbon footprint' on the Earth by having the most recyclable parts and highest possible energy efficiencies," says Bruce Berkoff, Chairman of the LCD TV Association to WideScreenReview.com. The association thinks several things should change to create a more green LCD TV. Berkoff believes that manufacturers should use ambient light sensors, smarter electronics and less heavy materials if they want things to change.
Berkoff thinks that manufacturers should act now, since "homes add LCD TVs to more rooms" and the average size of screens is still growing.
