LaCie
Unveils DVD Burner With LightScribe Direct Disc Labeling
Technology
January
6, 2005
LaCie and LightScribe are partnering to offer the first direct disc
labeling drive for both Macs and PCs. Specially configured LaCie d2 DVD±RW
Double Layer burners now offer the ability to burn precise, iridescent labels
with desired text and graphics using the same laser that burns the data. This
innovative LightScribe Direct Disc Labeling technology means people no longer
have to use printers, permanent markers or adhesive labeling to develop and burn
creative designs onto their CDs and DVDs.
LightScribe uses the LaCie d2
DVD±RW Double Layer drive's existing laser to deliver precisely controlled light
energy to the disc through an innovative circular writing system. The light
energy causes a visible, chemical change in the dye coating. The result is a
high-resolution label image of art, text or photos. Because the labels are laser
etched in a coating applied during disc manufacture, no ink or adhesive labels
are required.
The LaCie d2 DVD±RW Double Layer supports burning a full
4.7GB DVD in about five minutes, as well as burning to double layer discs that
offer twice the capacity. Easy-to-use DVD creation software allows people to
create movies in a matter of minutes complete with menus, thumbnails and
backgrounds. With the LightScribe technology, customers can burn a custom label
that requires no ink supplies, can be burned anywhere and does not take up data
space or peel off in the disc drive.
'LaCie's fastest and most durable
d2 DVD burner paired with the innovative LightScribe technology delivers the
best burning and personalization available," says Salem Tirane, LaCie Product
Manager. 'We're pleased to partner with LightScribe to make this happen."
'We're excited to partner with LaCie to deliver the benefits of
LightScribe Direct Disc labeling," says Kent Henscheid, Marketing Manager for
LightScribe. "The new LightScribe-enabled LaCie d2 DVD drive will give customers
using a PC or a Macintosh the ability to create no-hassle, professional quality
labels directly onto their CDs and DVDs."
Availability
LaCie
d2 DVD±RW Double Layer drives with LightScribe will be available in early 2005
at the suggested retail prices below.
SKU 300786 LaCie d2 DVD±RW Double
Layer for Macs $199
SKU 300785 LaCie d2 DVD±RW Double Layer for PC/Macs
$179
About LightScribe
LightScribe Direct Disc Labeling offers
consumers and businesses a simple, no-hassle way to burn professional,
silkscreen-quality labels on their CDs and DVDs. LightScribe extends standard
optical media, recorders and software with an integrated system of media with
special laser-sensitive coating, laser control and imaging drive modifications,
and labeling software enhancements. LightScribe uses the same laser that burns
data in the disc drive to create precise, iridescent labels. LightScribe
technology was developed and patented by HP. LightScribe is currently being
licensed by optical industry leaders in drive and media manufacturing and by
media and software brands. Additional information about LightScribe is available
at www.lightscribe.com.
About LaCie
LaCie creates external
storage solutions and color monitors that help professionals and everyday people
easily manage their digital lives. Powerful technology combined with unique
designs by the internationally acclaimed Philippe Starck, Neil Poulton and
Porsche Design GmbH make LaCie the world leader in storage innovation.
Established in France
in 1989, LaCie is now headquartered in North
America,
Europe
and Asia
and listed on the Paris Nouveau Marché (code 5431). For more information, visit
www.lacie.com.
Source: LaCie
