Lite-On to push HD-DVD and Blu-ray players in 2H

DigiTimes news service is reporting that Lite-On
will make promotion of both blue laser format products, a high priority in the
second half of this year. They best hurry.. it's already here. But, the good
news for us is, it looks like the pressure is already on to drop those sky high
prices! How do you do that? Volume!


Lite-On
IT plans to work with Toshiba to launch HD-DVD players at prices less than
US$1,000 in the beginning of August while aiming to ship 50,000 Blu-ray
players per month before year-end, according to the Chinese-language
Apple Daily.

Wow, can we really expect this many of these players to
be needed so soon? We have to wonder if this isn't going to be an interesting
holiday buyer season. Let's not forget though, you will still need something to
watch this high def content on, so those monitor prices will have to drop as
well, or most people will not need these fancy players just
yet. 

Source: DigiTimes

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