Another
day, another study. However, this one is not pointing fingers, it's collecting
data on what
is on every teens wishlist for a gift this holiday season. Up 9% from last
year, a full 17% let it be known that they would like to tear open a package and
see an MP3 player laying in the box.
portable music players in high demand and the next generation of video game consoles set to launch, teens are clear about what they want this holiday season," said Sean Wargo, CEA's director of industry analysis. Teens also named digital cameras, game peripherals and portable CD players as potential gift items. Beyond consumer electronics products, the study results showed that teens remain consistently interested in clothes, Cd's and video game titles as gifts they wish to receive. "Cd's in particular stand out as a reminder of the remaining importance of the shiny disk format as the preferred medium for music, despite the strong growth of online music services and teens' predilection for MP3," said Wargo. "While many teens continue to buy tracks online, it's clear that they also continue to rely on Cd's to fill their hungry portable devices and music appetites." |
That said, let's not think for one minute that the joy
is just in receiving. When asked what teens would like to give others as a gift
this year the MP3 player topped the list again!
Source: Music Industry News
