drpino used our news submit to tell us "I wonder how quickly this protection scheme will be foiled by the likes of AnyDVD, etc. They mention updating the scheme if it"s bypassed but they don"t mention how long they are willing to do that ring-around-the-rosy dance with the public where there will be, without a doubt, coders / crackers / hackers working endlessly and forever on methods of getting around ANY copy protection schemes the content industry decides to employ. power to the people! :D"
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Macrovision said the new technology will work in "nearly all" current DVD players when applied to the discs, but it did not specify how many machines could have a problem with RipGuard.The new technology will be welcomed by Hollywood film studios which are increasingly relying on revenue from DVD sales. |
"RipGuard works in nearly all players", this sounds like a familiar refrain. In the name of profit, lets risk irritating our customers with yet another annoying DRM scheme. It seems this futile battle will never end, and the sad part is all the honest consumers are paying for this type technology to be added to the products that they buy. The end result being less functionality, by Macrovisions own admission. How about a scheme that works in all players before release? Or better yet, just leave out the extra cost of Macrovision and charge a bit extra for the movie to offset the claimed loss in profits. You can read the whole story at the BBC News.
Thanks also to hanns who used our news submit to tell us of this related story over at MSN!
Source: BBC
