Submitted
by Webitpr:
Macrovision Equips
Leading Software Companies with Strategic
Licensing Solutions as IT Spending
Rebounds in 2004
FLEXnet Publisher™ Launched to Transform the Way
Vendors
Price, Package and Protect Their Products
Macrovision® Corporation, the world's leading provider of
software licensing technologies, today announced the availability of Macrovision
FLEXnet™ Publisher, a licensing solution consisting of five plug and play
modules that provide new licensing models, flexible pricing and packaging,
advanced security and automated lifecycle management to software products. As
today's discriminating IT customers demand more value from their software
investments, FLEXnet Publisher makes it possible for software vendors to sell
products the way customers want to buy them, while at the same time achieving
greater profitability.
Analyst group IDC predicts a 'tech resurrection" will
occur in 2004 as worldwide IT spending returns to solid positive growth. 'While
IT buyers may begin to loosen their purse strings in 2004, IDC expects that
anyone considering purchasing software will require an analysis of what is
really needed to accomplish their business objectives," said Amy Mizoras Konary,
program manager for software pricing, licensing and delivery at IDC. 'IT buyers
wish to focus on allocating resources more efficiently and generating ROI, which
means negotiating the most beneficial license agreements. In this environment,
FLEXnet Publisher can help software vendors deliver customized licensing
solutions and the terms to go with them."
FLEXnet Publisher is built on the Macrovision FLEXnet
Universal Licensing Platform. It's supported by a large and growing network of
partners such as Intel, InstallShield and Intraware, providing even more options
for software publishers to configure the best solution for each customer.
Based on more than 20 years of industry experience and
proven licensing technologies, Macrovision's FLEXnet Publisher helps vendors
increase revenues by enabling innovative licensing models like grid or utility
computing. 'Macrovision's utility pricing has been a key contributor to the
success of our business, enabling us to create a new offering which translates
into additional revenue and increased responsiveness to our customers," said
Sean Hogan, product marketing manager at Wind River Systems, a world leader in
embedded software and services.
FLEXnet Publisher Modules and Key
Benefits
FLEXnet Publisher is the flagship product of the new
FLEXnet Universal Software Licensing Platform. Introduced in October 2003, the
FLEXnet Universal Licensing Platform is a unique end-to end licensing solution
that enables software publishers to extend the life of their product offerings,
increase market and account penetration, reduce piracy and casual copying, and
streamline operational costs. FLEXnet Publisher enables software publishers
to:
- Increase sales through new pricing models, promotion
and distribution channels; - Capture revenue previously lost to unauthorized,
unlicensed or illegal use; - Reduce the cost of sales through digital
distribution; - Speed time-to-market with flexible licensing options
and product packaging; and - Simplify ongoing license management by automating
re-hosts, upgrades, and renewals.
FLEXnet Publisher consists of five modules offering
complementary functionality to meet the unique needs of each
customer:
- Licensing Module for rapid customization of product
licensing and packaging terms; - Utility Pricing Module for a variety of usage-based
pricing models; - Promotional Licensing Module for promotional and trial
versions of software; - Enhanced Security Module for prevention of software
piracy; and - Operations Module for automating the entire license
generation, fulfillment and renewals process.
For more details on FLEXnet Publisher, visit our web site
at: www.macrovision.com/products/flexnet_publisher/.
Pricing and Availability
Macrovision FLEXnet Publisher is now available.
Macrovision offers flexible pricing and licensing terms, based on the level of
functionality desired. For more information on Macrovision FLEXnet Publisher,
and other FLEXnet products and services, phone +1-877-353-9479 or visit the
Macrovision web site at www.macrovision.com.
About Macrovision
Macrovision Corporation (Nasdaq:MVSN) is the market leader in
electronic licensing, copy protection, and digital rights management ("DRM")
technologies. Analysts recognize Macrovision as the clear market leader, and
it's estimated that the company sells more software-based licensing solutions
than all its competitors combined. Macrovision FLEXnet, the world's first
universal licensing platform, enables customers to easily price, package and
protect their software. More than 3000 software publishers have shipped
FLEXenabled(tm) software, and hundreds of Fortune 1000 companies use Macrovision
technologies to better manage their software licenses. The company holds over
700 software licensing and DRM patents worldwide and has been ranked by Business
2.0 as one of the top 100 Tech Companies for two consecutive years.
Headquartered in Santa Clara, California, Macrovision has international offices
in London, Frankfurt, Tel Aviv, Tokyo, Taipei, Hong Kong and Seoul. More
information about the Macrovision can be found at www.macrovision.com.
Source: webitpr
