Macrovision makes agreement with CD replicator DOCdata

Macrovision
has made an agreement with theUK's largest independent disc replicator DOCdata allowing the replication company to take on Macrovision's CDS copy protection suite for music CDs.  DOCdata is specialised in providing replication services to the music & film entertainment industries.  It took on Macrovision's audio copy
protection for reselling due to customer demand as well as to protect its audio
products against piracy.

 

DOCdata has taken on Macrovisions' latest CDS system - CDS-300 which allows playback in legacy audio-CD players, playback in a PC using Windows media player and transfer of its DRM protected Windows media tracks to compatible digital audio players.  By taking on Macrovisions anti-piracy technology, it gives DOCdata a competitive advantage by being able to offer disc replication and copy protection services together.


Macrovision Corporation, the leading provider of digital rights management and copy protection technologies, today announced that it has reached an agreement with DOCdata, UK's largest independent replicator, enabling the company to offer Macrovision's CDS suite of copy protection technology for music CDs to its customers.

DOCdata specialises in providing replication services to the music, film and entertainment industries. Its client base also includes an increasing proportion of business and education organisations. In taking on board the reselling of Macrovision's audio copy protection, it is responding to customer demand. Managing Director Steve Toms observed, "Copy protection has become a huge issue in the last two years as the UK industry wakes up to its importance. It's quite simple, if we don't find ways of protecting the product, illegal copying will put a lot of businesses and a lot of individuals out of work."

The CDS system chosen by DOCdata provides maximum effectiveness in inhibiting disc burning while maintaining optimum playability. The latest CDS-300 offers increased functionality and robust user experience with more flexible usage rights '“ such as PC playback via Windows Media Player, ability to seamlessly create playlists or exporting to portable devices, and providing one-click access to bonus content on the disc or premium content via web links.

"Macrovision is such a clear market leader that there was no decision to make" is how Steve Toms describes the choice of supplier. "Being able to provide copy protection and replication as a 'one-stop' service gives us a clear advantage in a competitive industry, and the Macrovision name is a great reassurance of quality for our customers."

"Macrovision is delighted to welcome DOCdata to the growing number of companies who are striving to protect the rights of content owners. The illegal duplication of digital entertainment products is theft and needs to be countered by a concerted strategy between rights owners, replicators and the legal infrastructure," said Martin Brooker, Director of Sales for Macrovision EMEA.

 

While the entertainment industry will be happy with DOCdata's added service, it will likely be less replicated CDs by them being sold to the consumers if many are still reluctant to purchased copy protected media.  Unlike the new copy protection system being built by SunnComm, Macrovisions copy protection technology does not allow any CD to CD copying.  Even though CDS-300 protected discs can be played back in a Windows based PC, some consumers may not be happy being limited to lossy compressed audio tracks. 

 

Feel free to discuss and read more about CD copy protection systems on our Copy Protection Discussion Forum.

Source: Music Industry News Network

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