Macrovision, our friends who are the creators of the SafeDisc protection have invested in a company called iVAST an premier MPEG-4 software platform provider.
Together they intend to integrate encryption, digital rights management and copy protection solutions into the iVAST MPEG-4 platform for digital media, interactive TV and video-on-demand services.
``Macrovision is a proven leader in rights management, copy protection and tamper-resistant technologies with strong business relationships throughout the content and hardware communities,'' said Elliot Broadwin, CEO at iVAST. ``Embedding these powerful content protection tools inside the iVAST MPEG-4 media delivery platform will enable content owners to confidently distribute their media assets to the broadest array of platforms and devices.'' |
``Macrovision has been very successful in providing copy protection and digital rights management technologies for the home video and interactive entertainment software industries. We see a great opportunity in aligning ourselves with a technology leader like iVAST as we move forward into the growing digital media, interactive television and video-on-demand markets,'' said Bill Krepick, president and COO of Macrovision. ``With an advanced and secure MPEG-4 based digital rights management system, content owners can take full advantage of broadband network revenue opportunities, while protecting their intellectual property and minimizing the unauthorized use and distribution of their content.''
Source: Yahoo.com
