Submitted by Webitpr:
Macrovision Renews Copy
Protection Agreement with Columbia House
Macrovision Corporation announced today that The
Columbia House Company, the largest direct marketer of home entertainment
products, has renewed an agreement to use Macrovision's technology to protect
DVDs and VHS cassettes from unauthorized copying.
Columbia House offers its members a wide variety of
today's most popular titles on DVD and VHS, as well 'must-have" classics, the
same day that they're available in stores.
Macrovision's technology helps protect the
long-term value of video content by allowing consumers to transparently view
original DVDs and VHS cassettes, but prevents unauthorized copying on DVD
recorders and significantly distorts unauthorized copies made with VCRs and
D-VHS recorders. In addition, the majority of hard drive recorders and home
media center PCs recognize Macrovision's technology and disable recording of
copy-protected content. 'Macrovision's technology helps Columbia House generate
sales that 'stick." Without copy protection, a consumer could order a DVD, burn
a copy and return the original for a refund," said Tom Carroux, Macrovision's
Director of Sales.
About Columbia House
The Columbia House Company is the largest direct
marketer of music, videos and DVD home entertainment products. With
approximately 10 million offline and online club members in the United States
and Canada, the company provides direct-to-consumer marketing of over 9,000
music titles and more than 8,000 video and DVD titles through its entertainment
clubs. The company's Web site, www.columbiahouse.com is one of the
premier e-commerce brands and consistently ranks among the Web's top 25 shopping
destinations. Since its inception in 1955, Columbia House Company has a proven
record of excellence in database marketing, market segmentation, credit
screening, and niche market merchandising. Headquartered in New York City, The
Columbia House Company is a general partnership, indirectly owned by The
Blackstone Group, the New York based private investment bank.
About Macrovision
Macrovision develops and markets digital rights management ('DRM"),
copy protection, and electronic license management technologies for the video,
music and software industries. Macrovision has its corporate headquarters in
Santa Clara, California, with international offices in London, Frankfurt, Tokyo,
Hong Kong, Taipei and Seoul. Macrovision is a public company traded on the
NASDAQ exchange under the symbol MVSN.
Source: webitpr
