Submitted by Webitpr:
Macrovision Corporation announced today that Artisan Home EntertainmentInc. has signed a multi-year agreement renewal to use Macrovision's technology
to copy protect 100% of its DVD releases. Artisan is a leading independent
producer and distributor of DVD home entertainment with new titles such as the
action sports themed movie 'Keep Your Eyes Open" which was released this August,
as well as a library containing over 7,000 titles ranging from Academy Award
winning classics such as 'The Last Emperor" to action adventure blockbusters
such as 'T2," 'Reservoir Dogs" and the 'Rambo" series and cult favorites such as
'The Blair Witch Project." Artisan also manages a broad distribution system that
delivers home video product directly to over 12,000 retail stores in the United
States.
'We strongly believe in protecting the long-term
value of our DVD product," said Steve Beeks, president of Artisan Home
Entertainment. We understand that consumers have the means and the desire to
copy videos, and we are pleased to have access to Macrovision's technology to
prevent the majority of that casual copying by VCRs, as well as the new DVD-R
and PVR devices."
'Artisan is a strong proponent of intellectual
property protection and they are continuing their commitment to content
protection. Video retailers, hardware companies and legislators oftentimes
question the resolve of content owners to protect their intellectual property.
Artisan is sending a very clear message that they value their content and are
using the best available technology to protect it," said Carol Flaherty,
Macrovision's senior vice president. 'Macrovision's technology blocks
DVD-to-DVD-R copying which should help Artisan and its retail partners generate
the maximum amount of home video revenue possible."
Macrovision's technology was originally designed to
help prevent unauthorized copying of VHS, DVD and Pay-Per-View programming to
VCRs without impacting the quality of the original playback. An added feature of
Macrovision's DVD copy protection technology also helps to prevent DVD-to-DVD
copying. The majority of recently introduced DVD recorders, personal video
recorders (hard drive recorders), and home media center PCs recognize
Macrovision's proprietary technology and disable recording of copy protected
content.
About Artisan
Artisan Entertainment Inc. is the leading
independent producer and distributor of theatrical, television and home
entertainment product. The Company coordinates its business activities through
two wholly owned operating divisions, Artisan Pictures and Artisan Home
Entertainment.
The Artisan Home Entertainment division has an
extensive library of over 7,000 titles which includes its own properties, as
well as a wide spectrum of films from Academy Award® winning classics to
blockbusters and cult favorites. Artisan's Family Home Entertainment unit, FHE,
distributes video and DVD products for such brands as Mattel's Barbie, Discovery
Networks, Hallmark Home Entertainment, The Hallmark Hall of Fame and
Scholastic's Clifford the Big Red Dog.
About Macrovision
Macrovision develops and markets digital rights
management ('DRM"), copy protection, and electronic license management
technologies for the video, music and software industries. For the past 15
years, Macrovision has been the trusted partner in copy protection and rights
management for the entertainment industry. Macrovision has worked with the
leading content owners and consumer electronic companies worldwide to develop
and deploy technologies that serve the interests of both the rights holders and
consumers, delivering solutions which provide an optimum balance between
effectiveness and playability. Macrovision's copy protection and rights
management technologies have been utilized on over 6 billion DVDs and VHS
cassettes, over 120 million music CDs and 200 million CD-ROMs.
Macrovision has its corporate headquarters in Santa
Clara, California, with international offices in London, Frankfurt, Tel Aviv,
Tokyo, Hong Kong, Taipei and Seoul. For more information, please visit www.macrovision.com.
Source: Webitpr
