According to this X-bit labs report, a market study has found that Blu-ray titles are already outselling HD DVD titles by 2:1. 175,000 HD DVD players have been sold up until January 5th, compared with a whopping 2 million PS3 consoles, each effectively doubling up as a Blu-ray disc player. To help boost Blu-ray disc sales, Sony has included the movie Talladega Nights with each PS3 along with a free Blu-ray movie voucher. This potentially leads to several hundred thousand Blu-ray titles purchased for free.
According to a market research report from Nielsen Videoscan, during the first week of January, for every 47.14 HD DVD movies sold, 100 Blu-ray movies were also sold, peaking at 38.36 HD DVD movies to 100 Blu-ray movies sold over the second week of January. 20th Century Fox Home Entertainment, which exclusively backs the Blu-ray format reckons that Blu-ray began out selling HD DVD late December with a 3.5 Blu-ray title to 1 HD DVD title sale ratio early January.
It would be interesting to see what the actual sales would be for each format if the sales involving free vouchers or bundled movies were not taken into account, particularly since anyone with the voucher is almost certain to exchange it for a free movie, even if they may not watch it after all.
