CERRITOS, Calif., June 14 /PRNewswire/ -- Memorex once again maintained
its position as the number one provider of digital media by capturing nearly
three-quarters of all Double-Layer DVD media sales for April. Memorex garnered a
massive 73 percent of Double-Layer DVD media unit sales, a 40 percent increase
in unit share from March. As a result, Memorex propels to the top of
Double-Layer DVD media sales year-to-date, with more than 50 percent market
share.
Sales of Memorex Double-Layer DVD+R DL discs in April alone
account for more than half of all Double-Layer discs sold during the first four
months of 2005, according to The NPD Group, a leader in market intelligence.
NPD, an independent market analysis firm, tracks point-of-sale information by
volume and dollar sales to determine how well products are selling in the
nation's top retailers.
"Double-Layer DVDs are still a fairly new
technology, yet consumers have shown their trust in the Memorex brand by
purchasing significantly more discs in April than ever before," said Brad
Yeager, director of product marketing, optical media. "Double-Layer DVD discs
are perfect for capturing, saving and sharing today's rich digital content,
which demands higher capacity media."
For 2004, Memorex retained its position as the
number one provider of digital media, outperforming all other brands of CD and
DVD media in the United States. For the fifth consecutive year in the CD
category and third consecutive year in DVDs, Memorex led its competitors in all
blank digital media, in both volume and sales, according to NPD data. Memorex
secured a 27 percent share of the CD market based on dollar sales -- about twice
that of the number two brand; and a 30 percent share of the DVD market, based on
dollar sales -- nearly three times that of the number two brand.
About Memorex Double-Layer DVD
Media
Among the first to ship recordable double layer
media last year, Memorex introduced Double-Layer DVD+R DL discs that record at
2.4X speed and allow for 80 percent more capacity than current single-layer
discs. Longer continuous recording makes Memorex Double-Layer DVDs ideal for
saving movies, music and up to 8.5 GB of data. Double-layer discs offer
DVD-quality picture resolution with 240 minutes of recording time -- about two
hours more than a single layer DVD -- accommodating most standard length movies
all on one disc. In addition to entertainment fans, computer users also will
find high-capacity double- layer DVDs to be an ideal back-up and storage medium
for their data files. Memorex DVD+R DL discs are compliant with DVD+RW Alliance
specifications.
Memorex Double-Layer DVD+R DL discs are available
for a suggested retail price of $24.99 for a 3-pack, $79.99 for a 15-pack
spindle, and $109.99 for a 25-pack spindle. Memorex Double-Layer media is
available in the United States and Canada at major retailers including Best Buy,
Comp USA, Circuit City, Fry's Electronics, Office Depot, Office Max, and
Staples, as well as e-tailers Amazon.com and Buy.com. Memorex also offers its
award-winning 16X Dual-
Format, Double-Layer External DVD Recorder, capable
of burning a full double layer DVD+R disc in about 50 minutes.
Is it live or is it
Memorex?®
Memorex Products, Inc. is the industry sales and
marketing leader of digital media and media accessories. Since the early 1970s,
Memorex has been one of the most widely recognized and respected names in the
consumer electronics industry. Today, it is an influential brand in CD and DVD
media, optical drives and USB flash drives. Memorex is headquartered in
Cerritos, Calif. For more information on Memorex Products, Inc. or its products,
please call 562-653-2800, or visit the company's Web site at www.memorex.com.
Memorex and the Memorex logo are registered
trademarks of Memorex International Inc. TravelDrive and M-Flyer are trademarks
of Memorex International Inc.
All other trademarks and registered trademarks are
the property of their respective companies.
Statements in this announcement other than
historical data and information constitute forward-looking statements that
involve risks and uncertainties. A number of factors could cause our actual
results, performance, achievements or industry results to be very different from
the results, performance or achievements expressed or implied by such
forward-looking statements. Due to such uncertainties and risks, readers are
cautioned not to place undue reliance on such forward-looking statements, which
speak only as of the date hereof.
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Source:
Memorex
Source: Yahoo!
