Music industry uses filesharing networks to observe the market


And again some news about the music industry. This time it seems as if they are not that sick of filesharing networks as it seems they use them to observe the market and find out what kind of music their customers want to hear.

The Silicon Valley newspaper "San Jose Mercury News" now shines some light on a different aspect: The music industry uses filesharing services for market observations. Furthermore they use them for targetted advertising of new music albums.

For the American music industry this is a very delicate topic considering their raid against filesharing networks they used to profit from because the music files that are swapped on P2P networks show a very detailed demand from music fans. So the paper reports that some labels instructed market observation companies, to watch filesharing networks in this aspect. This way they know which songs to play on a radio or which album title to sell seperately.

Unfortunately they probably do not offer those titles, many customers really want to hear. Probably they only provide the same stuff you always hear when you turn on your radio.

I guess the whole thing with music industry and Internet
users especially in filesharing networks is going to escalate very soon. I'm
curious who will win.

Source: Heise.de

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