Yahoo Music Integrates Nero's AAC Encoder/Decoder into its new Music
Player, the Yahoo! Music Engine
Glendale, CA (May 11, 2005)
-- Nero, leaders in digital media technology and Yahoo, a leading
global Internet company, have forged a partnership to provide users premium
quality music experiences via AAC.
Yahoo! Music
offers streaming audio, music videos, Internet radio, news and downloadable
music files.
Advanced Audio Coding (AAC) is a wideband audio
coding algorithm that exploits two primary coding strategies to dramatically
reduce the amount of data needed to convey high-quality digital audio. Nero's
proprietary AAC Codec is built on proven proficiency in AAC technology, but goes
much further with significant efficiency and quality enhancements.
"Nero's innovative enhancements of AAC are among
the best in the market and have raised the bar of standards-based digital
media," said Dave Goldberg, Vice President and General Manager, Yahoo! Music.
"We think users will really enjoy the benefits of managing their music in AAC,
especially as the adoption of AAC continues."
'We are honored that Yahoo! chose Nero's AAC codec
to support users of its new music client application," said Udo Eberlein,
President of Nero Inc. 'This partnership is important to us as it validates all
of the hard work that our engineers put in to our products."
About Nero
Nero provides state-of-the-art software solutions
for the global digital media market. Since the company was founded in 1995, its
products have established a loyal clientele of more than 180 million users
throughout the world.
Nero offers the industry's most reliable
CD/DVD-software applications. Its award-winning flagship product, Nero 6,
includes all the applications and functionalities needed in the digital media
field. Other Nero products include the MPEG 4 based audio/video technology -
Nero Digital™, the simple and complete photo solution - Nero PhotoShow Elite,
and SIPPS™ and SIPPSTAR PBX, which provide voice-over IP solutions for private
and business customers.
Nero products are globally distributed by leading
hardware manufacturers, international distribution partners and online portals,
as well as directly via www.nero.com. Nero Inc. in Glendale, California, USA and
Nero K.K. in Yokohama, Japan are subsidiaries of Nero AG, based in Karlsbad,
Germany.
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Nero®, Nero Digital™ and SIPPS™ are trademarks
of Nero AG and its subsidiaries. Any other product names are trademarks or
registered trademarks of their respective owners.
© 2005 Nero. All rights
reserved.
Source: Nero
