Ahead Software AG, leaders in digital media
technology, headquartered in Karlsbad, Germany and its subsidiaries Ahead
Software Inc. in Glendale, California and Ahead Software K.K. in Yokohama, Japan
has announced that it will adopt the name of its world-renowned brand as its new
corporate name, and will be known as Nero effective January 1, 2005.
"We have decided to change our name to Nero
because it's the name that our users and partners trust," says CEO Richard
Lesser. "We want to reinforce Nero's tremendous achievements and brand name
value to create an even stronger view of our products and goals."
"With the enormous popularity and success of the
Nero product in the Americas, it's a logical evolution to adopt the highly
recognized product name as our new corporate name" says Udo Eberlein, President
of Ahead Inc.
"For the Asian markets, Nero is the symbol of
industry excellence and leadership in digital media technology" says Charly
Lippoth, President of Ahead KK. "The name change will strengthen this position
even further."
Nero's award-winning and innovative
products have received critical acclaim throughout the World. Nero's digital
media software occupies a unique leadership role in the industry, having entered
into key strategic partnerships over the years with world-leading CD and DVD
drive manufacturers, and PC OEMs, who all demand the best in digital media. With
Nero Digital, the consumers are offered technical solutions to accelerate the
coalescence between the IT and the CE market.
Under the new corporate name, Nero will continue
to provide the industry and its loyal users with innovative state-of-the-art
products and technologies.
Source: Nero
