Some light news to start off this morning as Crabbyappleton lets us know that an independent recording label, promoting pop singer Rachel Farris, is using a new method of promotion. The artist's songs will be available on mini-CDs which are embedding in the lids of soft drink cups at movie theaters across America and a few theme parks:
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In all, 4.8 million of the CDs promoting Farris will be distributed in a monthlong campaign that began Friday, dolling up - or cluttering, depending on your perspective - drink containers at the Regal Entertainment Group' (RGC)s 530 theaters in 36 states and at two Universal Studios theme parks. "The whole industry is in such a state of flux," said Bill Edwards, whose Big3 Records is financing the Farris promotion. "It's kind of a tough situation, especially for an independent label, to get music played, because we're vying against everyone else in the world." Though Farris said she was initially concerned about cutting into album sales if she gave away two songs, she figured the promotion could get fans "to want to hear the rest, hopefully." |
And yes, the straw for the soft drink fits through the hole in the middle of the disc 😉
Source: My Way News
