Today Philips send us a press release that the company and BenQ have announced a cooperation in their optical storage divisions. Both companies have agreed to work together on next-generation optical storage products.
This agreement, building on an existing
supplier relationship, is expected to give both companies a significant time-to-market advantage in optical storage products, initially focusing on DVD+RW drives for the data market.
The deal allows both companies to play upon their key strengths in optical storage technology. Philips will focus on developing the latest innovations in optical storage solutions, bringing new storage concepts to market based around flexible architectures and setting industry standards in the early technology phase, whilst BenQ will use its expertise to deliver speed improvements as the technology becomes more mature. |
Success in the laser optics market is determined not only at the introduction of an innovative new standard, such as DVD+RW, but subsequently by the fast introduction of "cost down and speed-up" versions, known as the "speed race". Together Philips and BenQ present an ideal combination of innovation and the required expertise for the speed race.
The joint agreement will see the establishment of a dedicated design house, focused on developing turnkey drive designs, using Philips'
state of the art reference designs, chipsets, OPU's and other components, for next generations of the DVD+RW data product family
with increased performance, such as write and read speeds, ahead of the market. The resulting products will then be ready for mass production in the respective Philips and BenQ factories, and
independently marketed and sold by both companies
As it seems this is only good to consumers, both companies want better products for a smaller price !
Source: CD Freaks.com
