Electronics giant royal
Dutch Philips has according to an
article on CNET announced it sees a 12% growth of it semiconductors sales
mainly boosted by DVD recorder chipsets. Also chips for flat screens and
multimedia phones will likely boost profits of the company. Philips is currently
about nr 10 on the world ranking of largest Electronics firms and nr 3 in
Europe but could increase its market share again by hitting the right
markets.
 The multimedia chips Philips has standardized under
the name Nexperia can switch between automatic recording of favorite TV
shows, save music from the Web or store pictures from a camera, either via
a wire or over a wireless home network. In DVD recorders Philips is
determined not to make the mistake of the 1990s when it helped invent the
DVD, contributing a large chunk of the patents and producing millions of
players, but missing the battle for DVD chips.
It claims a market share of 35 percent in DVD recorder chips, still a
small business but expected to be more valuable than the chip market for
DVD players in three years from now, said Leon Husson, in charge of
Philips' consumer businesses. "Every forecast for the DVD recorder market
is becoming more bullish. The penetration cycle is faster than with DVD
players at the time," Husson said.
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Source: News.com
