Ritek to introduce Ridata brand to the United States

Ritek has announced in a press release that it will introduce its Ridata brand in the United States. Most Taiwanese companies like Ritek have been focussing on OEM deals a lot the last few years and more and more these companies are now also focussing on the retail market. Most of them are using new names to attract the masses to their products. The retail market is interesting to them because the profit margins are higher.

"RITEK is the leading OEM for many storage media and optical disc marketers around the world," commented Frank Yeh, VP of Sales and Marketing for Advanced Media (RITEK USA). "Now, with the introduction of our RIDATA brand line of products in the states, we will be able to more fully capitalize on our products' acceptance, while presenting us with the opportunity to better serve the U.S. market. We look forward to establishing beneficial relationships with America's many retailers and other direct marketers."

Ridata will be the retail brand for Ritek and is already
known on e.g. the European market, where it sells media and DVD writers. In the
US the company will initially start selling CD-R/RW, DVD-R/RW, DVD+R/RW, DVD-RAM
and flash cards.

Source: Ritek