The Korea Times announced that Samsung has some big plans for the Blu-ray format. According to the paper Samsung has "revised its Blu-ray sales target to 1 trillion won by 2010 from an estimated 400 billion won this year." It seems that Samsung is pretty confident, since it is a tricky announcement after they've just added a fourth generation of Blu-ray players to their portfolio.
"In line with increasing penetration of high-definition (HD) TV sets, the overall Blu-ray market will achieve an average annual growth of 80 percent by 2012 with 51 million sold a year by that time," Jun Dong-soo, executive vice president of Samsung Electronics Digital AV Division, said to The Korea Times. Samsung is confident about the high-def's format success since it is "the way to enjoy HD content". To be part of this success Samsung wouldn't mind to cooperate with a major manufacturer like Panasonic. Not long ago Panasonic already announced the same.
For now we can only wait for this co-op to be announced and wait for Samsung's massive marketing campaign.
