GristyMcFisty used our news submit to tell us about the latest in EVD news he spotted over at DigiTimes. Shinco is dumping the DVD for the questionable EVD. It seems this Chinese company can no longer make a large enough profit in a market with razor slim margins.
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Jiangsu Shinco is promoting EVD players most widely in the China market, among major local CE makers and vendors, the makers indicated. Under Shinco's active promotion, retail prices for the EVD players may be lowered to 800 yuan (US$97), and disc contents will increase to 500 movies during the traditionally peak sales period prior to the Chinese New Year (February 9, 2005), the makers pointed out. The price level of 800 yuan is competitive since it is only slightly higher than that of DVD players, the makers said. |
This is a radical move, and another interesting note is that the EVD or Enhanced versatile disc has dropped considerably in price as it was almost twice the cost of the venerable DVD player this time last year. Due to that, the EVD players were gathering dust on the retail shelves in Shanghai. In addition, other competing DVD formats are available in China, HVD (high-definition versatile disc) and HDV (high-definition digital video). Taiwan's FVD with certification from the DVD Forum and support from Microsoft is also a threat. We will see how this pans out in the coming months.
Source: DigiTimes
