Sigma Designs powers KiSS Technology's high-definition plasma TV

Sigma Designs, a leader in digital media processing
for consumer appliances, today announced that its EM8610 digital media processor
will be used in KiSS Technology's new PD342 42-inch Plasma, high-definition TV
(HDTV) with built-in DVD and wireless Internet. The EM8610, based on Sigma's
award-winning REALmagic™ technology, provides a highly integrated solution for
ATSC, DVB, IP video, DVD and MPEG-4 decoding.

A demonstration of the KiSS Plasma TV, which
features the Sigma EM8610, will be launched at IFA 2003, in Berlin, Germany,
August 29 through September 3 in Hall 23, Stand 102.

The KiSS PD342 Plasma TV exemplifies attention to
detail, and includes such refinements as recessed cables that are embedded
within the screen's base. The TV also includes an integrated DivX certified DVD
player and wireless Ethernet, allowing consumers to view movies, presentations,
photographs, music, as well as access Internet radio.

"With the KiSS Plasma TV consumers have a
sophisticated choice, streamlining traditional entertainment hardware into one
elegant screen," said Bo Lustrup, marketing manager of KiSS Technology. "Working
with Sigma we've become accustomed to the solid, real-world technology solutions
they provide. By selecting Sigma's EM8610 for its integration abilities we've
provided the market with a powerful system for entertainment while preserving
the simplicity and grace of a plasma screen."

The Plasma TV's high-definition plasma display
panel provides brilliant image quality and is geared to boost the consumer
market for flat screen TV's. The plasma TV is ideal for use in boardrooms,
presentations, business meetings, public information systems, information desks
and home entertainment. The KiSS PD342 is available as a 42-inch TV and has a
depth of only 79mm. The TV can be supported with a conventional pedestal or wall
mounting. With the recessed cables, the streamlined look of the KiSS Plasma TV
is maintained, with the built-in DVD and wireless Ethernet.

"KiSS' new Plasma TV is injecting renewed
excitement into the consumer market," said Ken Lowe, vice president of strategic
marketing at Sigma Designs. "With a sleek and refined look, through the
integration of wireless and DVD capabilities powered by our EM8610, this TV is
set to make waves in the entertainment sector."

The KiSS PD342 Plasma TV includes an integrated
DivX certified DVD-player based on the award-winning DP-500, enabling movies to
be watched or presentations to be run without requiring any additional hardware.
In addition, the KiSS PC-Link Software enables the plasma screen to be directly
connected to a PC or Notebook. The screen is supplied complete with DVD, DivX
3.11, 4 & 5, XviD, CD, MP3, Ogg Vorbis, KiSS Plasma and others as standard
features. Additional product specifications include: 16:9 picture size, max.
image resolution 1024x1024, 16.7 million colors, TV-tuner, viewable image of
1020mm (H) x 610mm (W), weight approximately 30kg.

About the EM8610

The EM8610 provides a highly-integrated solution
for ATSC, DVB, IP video, DVD and MPEG-4 decoding. Based on the company's
award-winning REALmagic® Video Streaming Technology, it incorporates flexible,
advanced audio/video processing, enabling cost-effective solutions for consumer
appliances, such as video endpoints, digital televisions and plasma displays.
The EM8610 also enables manufacturers to easily incorporate advanced
capabilities such as streaming video, progressive DVD playback, video-on-demand
(VOD), PVR and picture-in-picture (PIP) functionality into their products.

About KiSS Technology A/S

KiSS Technology A/S was established in 1994 and in
the space of a few years has established itself as one of the world's leading
companies in the field of DVD products and DVB receivers. KiSS Technology is
based in the village of Hé¸rsholm, north of Copenhagen, Denmark, and has four
business areas: DVD solutions, DVB solutions, plasma and TFT displays, and
distribution of multimedia hardware. Read more about KiSS Technology on:
www.kiss-technology.com/.

About Sigma Designs, Inc.

Sigma Designs specializes in silicon-based MPEG
decoding for streaming video, progressive DVD playback, and advanced digital
set-top boxes. The company's award-winning REALmagic® Video Streaming Technology
is used in both commercial and consumer applications providing highly integrated
solutions for high-quality decoding of MPEG-1, MPEG-2 and MPEG-4. Headquartered
in Milpitas, Calif., the company also has sales offices in China, Europe, Hong
Kong, Japan, Korea and Taiwan. For more information, please visit the company's
web site at www.sigmadesigns.com/.